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AI Built In. Stress Out.

Run your business. Not the busywork.

Goodface builds the website, bookings and automations that keep customers moving, while you get on with running the business.

Book a 15-min demo Try a live demo
  • Live in weeks, not months
  • You own it
  • Prices up front
New bookingSofia Reyes · 9:12
Reminder sentAnnika L. · tomorrow 11:30
+$265 recoveredWaitlist filled a cancellation
New 5-star reviewChloe N. · after her visit
Refills cancellationsThe waitlist fills the gap for you
Never double-booksTwo people cannot take one chair
Answers after hoursEnquiries do not wait until Monday

Sound familiar?

The small things that quietly cost you the most.

None of these is a big deal on its own. Together they are most of the week, and a fair slice of the revenue.

The phone rings mid-job

You are with a customer, the call goes to voicemail, and most people do not leave a message.

Often that is a customer who rings the next business.

The empty slot at 2pm

Someone cancels that morning and there is no time to ring round and fill it.

A slot that goes unsold is time you cannot sell twice.

Mix-ups and double bookings

A scribbled diary, two people for one chair, a text you meant to send.

Awkward apologies, and a little trust gone each time.

Enquiries that go cold

A message arrives on Friday evening and gets answered on Monday.

By then they may well have booked someone else.

Sunday-night admin

Reminders, replies and follow-ups, one message at a time, after a full day.

Hours that earn nothing, and energy you wanted for yourself.

Reviews you never get to ask for

Happy customers walk out and nobody has the time to nudge them.

Fewer reviews than your work deserves.

Off-the-shelf tools ask you to work their way, so the admin never quite goes away. We build the software around the job you already do, so it can do that job for you. See what it adds up to for your business.

The difference

Same customer. Two very different days.

Nothing here is exotic. It is the same booking, handled two ways.

Today

You are the system

Customer calls
You stop what you are doing
You take the booking by hand
You text a reminder the night before
They cancel that morning
You ring round to fill the slot
The slot stays empty
You forget to ask for the review

Eight interruptions. One lost appointment.

With Goodface

The system is the system

Customer finds you and books online
Confirmation sent, deposit taken
Reminder sent automatically
Cancellation detected the moment it happens
Waitlist contacted, slot refilled
Review requested after the visit
You keep working

Zero interruptions. The slot sells twice.

What we build

Four things we build, and then run for you.

You do not manage any of it. That is the point.

A site that gets you found

Fast, clear, and built to turn a search into a booking. Not a template with your logo dropped on it.

  • Right on every phone
  • Google Business tuned up
  • Enquiries in one place

Included in Flow.

Bookings that run themselves

Online booking, deposits, confirmations, reminders and a waitlist that refills cancellations before you have noticed one.

The day on one screen

Who is in, who was seen, who did not show, and what you took.

An AI front desk

Answers common questions and follows up on new enquiries around the clock.

Who it’s for

Built around the way you actually work.

The details change from one trade to the next. Pick yours to see what usually gets in the way, and what we would set up.

Not listed? Tell us how you work

Clinics and health

Fewer empty appointments, and a calmer front desk.

Patients book themselves, get a reminder they actually see, and late cancellations are offered to the people waiting.

What tends to get in the way

  • Cancellations that arrive too late to refill
  • Reception tied up on the phone all morning
  • Patients who forget, then rebook weeks later

What we set up

  • Online booking
  • Deposits where they suit
  • Text reminders
  • Waitlist refills
  • Review requests
Open the spa and clinic demo

See it work

A cancellation, handled before you wake up.

This is one automation, start to finish. Nobody at the desk touched it.

Customer cancels7:04am, from her reminder link
Goodface detects itThe slot goes back on sale instantly
Waitlist is contactedFirst to confirm takes the spot
Someone accepts7:19am, fifteen minutes later
Calendar updatesThe chair is booked again
Revenue recoveredMoney you would never have seen
Thursday 9:40amChemical peel · Priya
9:40 Amy DoyleChemical peel · $265 Confirmed
Revenue recovered $0
Demonstration data from an example clinic.

The owner’s view

Your whole day on one screen.

Who is in, who was seen, who did not show, and what you took. It runs from a phone, between clients.

Winter Street Tue 25 Aug Live
Revenue$1,065Owner only
Appointments12Across two rooms
Cancellations1Refilled at 7:19am
New customers3First visit today
Recovered$265From the waitlist

Today's appointments

9:10Chloe NguyenLED session · $95Seen
9:40Renee AlvarezChemical peel · $265Refilled
11:30Annika LarsenChemical peel · $180Seen
12:15Marcus ChenLED session · $95No show
3:45Sofia ReyesNew client consult · $65Confirmed

Activity

Booking confirmed2m
Reminder sent14m
Waitlist contacted1h
Review request sent2h

The clinic is invented and the figures are a demonstration. The software is not. We built it, we run it, and we would build yours the same way.

Try it yourself

Open a real one. Book a slot, watch it run.

Two working demo sites, built on Flow.

Made-up businesses running real software. Both open in a new tab. Want one like these?

How it works

Built to order. Built with AI. Built fast.

You show us the job you do by hand today. We build the software that does it, and we stay on to look after it.

01

Discover

We sit with you and map what you actually do each day, not what a template assumes.

02

Build

We build the software around your work. AI does the heavy lifting, so it lands in weeks.

03

Automate

Bookings, reminders, waitlists and reviews start running without anyone touching them.

04

Manage

We host it, maintain it, and answer when you call. It grows as your business changes.

What it adds up to

What could it be costing you each month?

Pick your kind of business and we fill in typical numbers. Change anything you know. It takes about a minute, and there are no wrong answers.

1. What kind of business is it?

These are starting points, not facts about you. Everything below can be changed.

2. Where could money be slipping?

No-shows and late cancellations

Time you planned for and nobody turned up to.

Most businesses land between 5% and 20%. If you are not sure, the starting point is a fair guess.

Missed or slow-answered enquiries

Calls, forms and messages that go cold while you are busy.

Admin done by hand

Booking, reminding, chasing and replying, one message at a time.

Estimated lost each month

$0

about $0 a year

  • No-shows and late cancellations$0
  • Missed or slow-answered enquiries$0
  • Admin done by hand$0
How much could be won back?

$0a month, potentially won back

How we work this out
  • No-shows: bookings a week × 52 ÷ 12 × the share missed × the value of a booking. Reminders alone cut missed appointments by roughly 29% in a review of 29 studies (systematic review of SMS and phone reminders). Deposits and a waitlist that refills cancellations should take it further, so we use 30%, 45% and 60% for cautious, realistic and optimistic.
  • Enquiries: enquiries × the share that go cold × 65% who then try someone else × your close rate × a new customer's value. The 65% is our assumption, published surveys vary widely. Speed matters: in a study of online sales leads, companies that responded within an hour were about seven times as likely to qualify the lead as those that took longer (Harvard Business Review, 2011). We win back 25%, 45% or 65% of what is lost.
  • Admin: hours × 52 ÷ 12 × what your hour is worth. We assume automation gives back 30%, 50% or 70% of it.
  • Not counted: repeat visits, reviews and word of mouth. Those are real, but harder to put a number on, so this probably understates things.

An illustration built from your numbers and published averages, not a forecast. We do not guarantee a figure, and we will tell you honestly if we think automation will not pay for itself in your business.

Packages

Start with the basics. Or build your own.

Two ways in, both priced up front. Flow is the essentials done properly. Custom is for businesses that know what they need, or only want part of it.

Most businesses start here

Flow

Get found. Get booked.

Everything most clinics, salons and workshops need, set up and running.

A$4,399

One-time setup

A$199/month

Service Fee

That is about A$6.50 a day

What is included
  • Custom website, right on every phone
  • Search basics and Google Business tune-up
  • Online booking with card deposits
  • Confirmations, reminders and a cancellation waitlist
  • Review requests and lead follow-ups
  • Day dashboard and a monthly report
  • Hosting, security, updates and ongoing tuning

Built piece by piece in the quote studio, the same services cost about A$7,869 in the first year. Flow is A$6,787.

Ask about Flow

Custom

Build your own.

For businesses with their own way of working, or that only want part of it.

Priced to fit

One-time setup + a monthly fee that fits

For example, a website with online booking and reminders: A$3,297 one-time, plus A$119 a month.

Service Fee

That is about A$4 a day

What is included
  • Choose only the services you need
  • Monthly fee follows what you pick, from A$19 up to A$579
  • Watch your price build as you pick
  • Add AI phone, chat or integrations
  • Anything unusual is quoted after a short call
Build yours in about 5 minutes

What the Service Fee covers. Flow has one monthly Service Fee. A custom build has a monthly fee that follows the services you choose, and it never goes above A$579. Either way it keeps your website, hosting, automations and ongoing improvements running. You do not have to manage the technical side, and you do not need to become a software expert to keep it working.

All prices in Australian dollars, quoted before any work starts. Prices for comparable custom work vary a lot between agencies, and many start from around A$6,000 before any monthly fees. No finder's fee on customers you bring yourself, and your data leaves with you any time.

Build your own

Design your own package. Watch it come together.

Five short steps, about five minutes. Pick what sounds useful and skip the rest. Your price builds as you go, nothing is a commitment, and your quote is saved on this device so you can come back to it.

    Our promises

    It is yours. Not rented.

    Four things we put in writing, because they are the four things people get burned on.

    No finder’s fee

    We take no cut of the customers you bring yourself. They came for you, and they stay yours.

    One clear price

    Quoted to your face before any work starts, and it does not change under you a year in.

    A direct line, not a queue

    The person who knows your system answers you. No tickets, no call centre, no explaining it again.

    Your data is yours

    It leaves with you any time, whole and usable. There is no lock-in and no export fee.

    Questions

    The questions we get every time.

    How long does it take?

    Weeks, not months. AI does the heavy lifting on the build, so a website on its own is usually live inside two to three weeks, and Flow, with booking and automations, inside four to six. Custom builds are timed on your quote. We give you a date before we start and we hold to it.

    What if my business does not work like a clinic?

    Good. The example on this page tracks people and appointments because that is who we built it for. Your business might track stock, class passes, consent forms or parts. Same engine, built around your work. You do not bend to ours.

    Do I own it, or am I renting it?

    You own it. The monthly fee covers hosting, maintenance and the features in your package, not a licence to keep using your own system. Your data leaves with you any time, whole and usable.

    What happens after it launches?

    We keep looking after it. Hosting, updates, and a direct line to the person who built it. Flow and custom builds include ongoing tuning as your business changes.

    Can I start small and add to it later?

    Most people do. Start with Flow, or with the few pieces you pick in a custom quote, and add the AI front desk, phone answering or integrations later. Adding something is a change to what we run for you, not a rebuild from scratch.

    I do not know what I need. Where do I start?

    You do not have to know. Use the calculator to see where time and money are slipping, pick a goal in the quote studio and we suggest a starting list, or just tell us how you work and we will build the list with you. Nothing is a commitment until you say so.

    Is the custom price final?

    The quote studio gives you an honest figure from our published prices. Anything that is not on the list, like stock, class passes, consent forms or parts, is quoted after a short call, and the final price is confirmed in writing before any work starts.

    Why is the price on the website?

    Because you should be able to work out whether we are worth a call without booking one. The price you see is the price we quote, and we tell you before any work starts.

    Not sure where to start? Tell us what you do by hand today.

    We will take a friendly look at what Goodface could take off your plate, and what it would cost. No obligation, and no pressure.

    Start a conversation